Marketing for Business to Business Selling and today’s Buyer’s Journey - Mark Donnigan Interview Startup CMO

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th

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Startup Marketing Interview with Mark Donnigan

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other realities about modern B2B advertising and marketing. We go over how the purchasing journey is now completely fragmented and the way that neighborhood building can aid marketing professionals take back control of the

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